Post by account_disabled on Apr 29, 2024 20:15:52 GMT -8
Twitter is platform that can give the little guy incredible power in the communications arena when used right. And it can become a quagmire, because people say and do things behind their computer screens they would never say or do in person. At its worst, Twitter is the mob: an army of sharks and trolls just waiting impatiently for the next feeding frenzy, and they are merciless. Does the punishment fit the crime? Typically not. But we do learn quickly that our actions have consequences. What you tweet matters, and we could all stand to become a little more accountable on social media, in general. Don’t Put Anything in Writing You Don’t Want Used Against You Most of us get a lot out of social media, and many of us also want to learn how to become better social media users, especially in the current, uh shall we say, tense political climate. While today we’re going to talk about social media etiquette, and these guidelines will definitely help you become a more adept user, they are also a reminder to think about how we engage with others. You would think it could go without saying, but you would be wrong. We need to be mindful of the communities around us…and the human beings who occupy that space. It always astounds me when people say things in writing that they would never, ever say to another human being in person.
My dad used to tell us not to put anything in writing that could be used against us later, but for some reason, people forget that cardinal rule when it comes to social media. I have a friend who wants to create a ‘bot that tracks all of Hotel Email List the horrible things people say—and then use that against them later. His goal is to have it online so a potential employer or client can search the person’s name and see the horrible, nasty things he or she has said. That’s going a bit far, from my perspective, but his point is valid: don’t say anything on social media that you could regret later. To do that, let’s talk about some of the key don’ts, when it comes to social media. Don’t Post Too Much My small child often reminds us that there are four things a plant needs to survive and thrive: air, water, sun, and love. But not too much of each! Just like you wouldn’t water water a new seedling with a firehose or tell someone you love them on the first date, you can’t overdo it on social media. I get it.
FOMO is real—and we’re all worried about missing out, even on likes, views, and retweets. And sometimes, you just can’t help wanting to participate in a broader conversation. However, the desire to stay relevant online is often confused with the need to post about everything, all the time. The exception to this rule is if you’re participating in a Twitter chat. But it’s easy to warn your followers that you’re about to tweet a lot on the topic—and then go back to normal. While there isn’t a hard and fast rule about posting frequency, you can determine the best share volume for your brand by monitoring: Engagement per channel (likes, favorites, comments, shares, retweets) Follower growth Direct feedback (positive or negative) As a general rule, most people expect Twitter to be a place for frequent posts (up to 14 per day), whereas Facebook is meant for one to two posts per day. Don’t Post Too Little Now that I’ve thrown the book at you for posting too much, here’s the flip side: you can’t expect to post once or twice a year and then expect people to come rushing to your social profiles when you do finally have something you need to get out there.